Case Study Summary – Digital Crafts Consulting

As Marketing Manager, I led a full digital transformation for DigitalCraftsConsulting.com, including business planning, branding, marketing strategy, website UX/UI, social media content, and Meta advertising campaigns.

Impact (Estimated Before/After):

• Conversion rate increased from ~1.3% to ~3.1% (+138%)

• Bounce rate reduced by ~33%, average session duration more than doubled

• Pages per visit increased by ~70%

• Meta Ads CTR increased from ~1.5% to ~2.9%

• Cost per lead reduced by ~30%

• Lead quality and brand engagement significantly improved

Business & Marketing Outcome:
The integrated approach strengthened brand positioning, improved digital engagement, increased lead conversions, optimized marketing ROI, and aligned marketing and UX initiatives with overall business goals.