Key Challenges
Complex regulatory and informational content
Multiple user segments with different needs
Lengthy service journeys and unclear navigation paths
Limited visibility of high-demand services
Process & Methodology
UX Audit & User Journey Analysis
Evaluated site structure, navigation, and service discoverability
Analyzed core user journeys and pain points
Gap Analysis
Benchmarked SASO’s platform against leading government digital portals
Identified usability gaps and friction areas
UX/UI Improvement Recommendations
Optimized information architecture
Simplified service flows and terminology
Improved mobile usability and accessibility
Enhanced clarity of service entry points
Alignment with Digital Government Standards
Supported accessibility, clarity, and digital trust principles
Performance Impact (Before / After – Estimated)
Metric | Before | After | Impact |
|---|---|---|---|
Service Discoverability | Low–Moderate | High | Faster access to services |
Service Completion Rate | ~55–60% | ~80–85% | +25% |
Bounce Rate | High | ↓ 30–40% | Improved engagement |
User Satisfaction | Moderate | High | Better overall experience |
Task Completion Time | Long | ↓ 35–45% | Higher efficiency |
Metrics are estimated based on best practices and benchmarks for government UX improvement initiatives.
Business & Institutional Impact
Improved citizen and business satisfaction
Reduced dependency on support and inquiry channels
Enhanced operational efficiency of digital services
Strengthened SASO’s image as a digitally advanced government authority
Category:
Website UX Optimization
Client:
SASO
Duration:
3- 8 months
Location:
Ksa
