Case Study Summary – Hawsabah.sa

Led a cross-functional UX, UI, and CRM optimization initiative in collaboration with marketing, business analysts, and developers. Conducted a comprehensive UX audit and gap analysis to identify friction points across the website, conversion funnels, and CRM workflows.

Impact (Estimated Before / After):

• Conversion rate increased from ~1.6% to ~3.4% (+112%)

• Bounce rate reduced from ~62% to ~41%

• Average session duration increased by ~120%

• Paid campaign CTR improved from ~1.4% to ~2.6%

• Cost per lead reduced by ~30%

• Qualified lead ratio increased by ~45%

• Incomplete CRM data reduced from ~40% to ~12%

Business & Marketing Outcome:
The improvements enhanced user engagement, increased lead quality, reduced acquisition costs, and improved sales efficiency. The project demonstrated how aligning UX decisions with marketing strategy and business objectives can deliver measurable, scalable impact.